Video comes in a range of formats. This week we share three with you – you might just want to try a different format for your next video!
1. Interview Style
This style involves an interview on camera, being interviewed by someone who is off camera. You can shoot yourself as the interviewee i.e. the expert on camera. Get a friend or relative to sit next to the camera (even if it’s your smartphone) so that they are positioned close to the lens, but not in front of the camera. Get them to ask you questions, and when you answer, look straight at the interviewer. Do your best to incorporate the question within your answer. This way, the interviewer won’t need to be included in the video. It will just be you, speaking on camera. When you edit your video, you will remove the interviewer’s voice from the footage.
2. Vox Pops
This involves asking a range of people the same question – one-at-a-time – on camera. This style is usually very energised and can be fun because you capture broad perspectives about one topic. Ensure you have an interviewer who stands next to the camera lens (off camera) and have the interviewee maintain eye contact with the interviewer. This style works best when each person gives a quick answer and doesn’t think too long about their answer. Keep the energy high and keep it fun.
3. Q&A Format
You can organise key speakers or experts into a space and be seated similarly to a TV panel discussion. When shooting, frame the panel so that you capture everyone at once, if possible. Get the panellists to answer questions and have a discussion on camera. This is an effective way to get the opinions of experts, and it’s really interesting when they add their own professional opinions and even debate.
Want To Learn More?
Our online video skills course is up and running. Follow this link to the free taster lesson. You will learn why video is such a powerful medium for sharing knowledge with your audience.
