It’s all well and good to shoot a video, do a quick edit and publish it online and hope it gets seen by your target audience. However, by adopting a strategic mindset your video content will have a greater chance of success.
In this article we share a few practical tips to get you thinking about your video content with a focus on broader goals. This will enable you to plan for success from the very beginning.
Tip 1. Use A Briefing Document
Once you have an idea for a video you wish to create, use a briefing document to ask yourself lots of questions and note your ideas down. It’s best to do this before you shoot any footage, because your ideas may change. Here is a link to our briefing document, as an example. The questions in the document will get you thinking about the project in more detail and help you think more strategically. Send us an email if you would like a PDF copy of the document.
Tip 2. Timing And Regularity
Think about how often you want to connect with your audience with video content. Do you want to share one video per week? One video per month? One per day. Consider this what is realistic for you, and plan a schedule for when you will shoot, edit and publish your videos.
Tip 3. Duration
When producing videos, it’s generally best to aim for shorter durations. Durations of 1-2 minutes tend to work well. Consider producing several shorter videos rather than one long video. Think about this when planning your video shoot – you could shoot the footage for several videos in one sitting.
Eager To Learn More?
Available now is our comprehensive, self-paced online course where you will learn the following aspects of producing your own video content:
- Pre-Production (scripting, storyboarding, video strategy)
- Production (how to look good on camera, how to shoot better video, how to light your video well) and
- Post-Production (tips on adding music, voice over, captions, and sharing your video with your audience).
The course contains fifty video lessons along with quizzes, templates and guides.
All of this is just A$299 for lifetime access to the full course.
Or, if you prefer just taking one section of courses, it’s just A$149 for lifetime access.
To try it out, we have a free taster lesson you can access here. You will learn why video is such a powerful medium for sharing knowledge with your audience—exciting stuff!
