What Is A Video Brief?
A video brief is a form you complete to start planning your next video project. It contains a series of questions for you to work through. Questions like these are common:
- What are the goals of your video?
- What will the duration be?
- Who will appear in the video?
- Do you have an example that you would like to replicate?
- What is your budget?
We have found that by completing the brief first, our clients have a much clearer understanding of the kind of video they wish to create, why, and how to get there.
By working through the questions, you are effectively starting to plan the ‘nuts and bolts’ of how your video will be created.
Completing a brief is an excellent starting point for your next video project.
The Advantages Of Completing A Video Brief
When we speak with a client interested in producing video content, one of the first steps is to have them complete our online Video Briefing Document. It contains a range of questions that help us better understand what it is that your organisation wishes to achieve with the video, and in practical terms, how the video would look and feel once complete.
By working through the brief, our clients gain a deep understanding of their project and can start to make decisions upfront, before spending too much time or money.
Once we have this detailed information we then draft a production plan along with a quote for implementing that plan.
The more accurate and detailed the information you provide, the simpler the process of providing the quote and the more accurate it will be.
Although completion of the brief may be difficult when your idea for the content is only rough, it encourages you to really start thinking about what it is that you want to produce. By delving deeper into the idea, you can better articulate what it is that you wish to achieve, and this helps us draft a quote that both meets your needs and is accurate.
Drafting a quote can be time consuming, and in some cases can take a few hours. When we draft a quote we consider aspects such as:
- How many cameras will be needed?
- Will the video require narration?
- How many microphones would be required, and what type of microphones would be most suitable?
- How much editing would be needed?
- Would any digital compositing be required?
- Is animation needed?
- Is the idea already well-formed or does the concept need more fleshing out (which we can budget for)?
- What timelines would we be working towards?
Once we have this information—or as much information as you can provide—we provide a detailed quote for your consideration.
Because we take such a detailed approach to quoting, our quotes are always based on a range of assumptions that together, form the basis of the production plan. Hence our quotes can always be amended if a particular aspect in the assumptions changes.
If you have a video project in mind, feel free to contact us. We can discuss your ideas and how we can help you shape them into a polished video. W are always happy to talk through ideas and provide some advice.
If you would like a detailed quote, simply complete our brief and we will be in touch.
