Against the backdrop of the COVID-19 pandemic and all the uncertainty it brought about, I managed to plan, produce and execute an ambitious project which had been an idea for many years. There were many hurdles and competing priorities, but in the end we got there. In this blog I share what I learned through
2020 has been a very strange year and we’ve all had to adapt in some way. For example, all face-to-face events have been cancelled, modified or moved online. We believe that change creates opportunity. The move online has created space for all of us to reach beyond our traditional networks and into other cities, countries and
Tip 1: Customer Journey The “Customer Journey” is a well-established exercise used by marketers. In essence, it involves mapping out the journey that your ideal customer (or target audience) takes: from how they first find out about you, to their first contact with you, to working with you. Answer these questions:• Who is the target audience
Along with COVID-19 has come the increased use of virtual meetings to share ideas, present information and update each other on the progress of our work. When hand gestures are used well, they can add to your presentation. However when used incorrectly, hand gestures can offend your audience. Here we share four tips to help
In our regular newsletters we share our tips to help you present to camera with confidence, and produce higher quality videos yourself. Sign up for our weekly newsletter here. To view our newsletter archive, click on the links below.
Along with the coronavirus pandemic came the challenge of continuing to work with each other, but with physical limitations. This has led to an upsurge in the use of video conferencing software such as Zoom. Until we have an effective vaccine – and even beyond its availability – video conferencing will continue to be a key
When you are producing media for your audience – be it video, a newsletter or podcast -, remember that you are creating a form of communication. The following three ideas are powerful in that they relate to all forms of communication. 1. Authenticity Being authentic is highly engaging. Consider this for your next video call,
Video editing is an art form in itself and can take a long time to master, however with a few helpful pieces of advice you can master it sooner. Here are our four tips to help you with your video editing. Tip 1: Choose Your Software Will you edit on your smartphone, tablet or desktop? Do
There are a lot of moving parts in video and animation production. There’s liaising with the client, brainstorming ideas for how to visually represent the concept, writing and re-writing scripts, storyboarding, shooting footage, storing footage, sharing assets such as logos, sharing edits across the team, selecting music, recording voice over, reviewing edits with the client,
When we speak – whether it’s on camera, during a videoconference or on stage – people don’t tend to remember what we said. They remember how we made them feel. Your words matter, but how they are said can have more of a lasting impact. While the power of language is undeniable, of equal importance
