Much like a film, a video’s success largely depends on the quality of its script. This week we share practical tips to help you prepare good scripts for your videos.
Tip 1. Write Something
Writing a script is important because it gives you something to work with. A script provides a framework for your video and will indicate what will be seen and heard on screen. By having a script you will avoid over-talking and improvising when you are on camera – saving lots of time in the edit.
While a script is the gold standard for video, you don’t have to write the perfect script for your next video. Write something, at least – even if only a few dot points. This will go a long way towards planning, shooting and editing a good quality video.
Tip 2. Write For Your Audience
Who are you creating your video for? Who is the target audience? When writing your script, write in their language. Use their words, their slang, and pitch your writing at the appropriate level for your audience. For example if your audience speaks using colloquialisms, write your script using terms that they would be familiar with and use.
Tip 3: Mind Your Word Count
A rule of thumb is that 30 seconds of video is equal to 75 words. Keep this mind when writing your script. For example, if your video will be 3 minutes long, aim for a script with a word count of 450 words.
Want To Learn More?
Our online video skills course is up and running. Follow this link to the free taster lesson. You will learn why video is such a powerful medium for sharing knowledge with your audience.
