It’s a new year, which means it’s time to strategise. What goals do you want to achieve this year? Where do you want to be this time next year? We’re all accustomed to having a marketing strategy, but what about a video strategy? It’s pretty clear that video is prolific in its reach and effectiveness […]
Setting Up for Success: 5 Tips for an Effective Video Strategy in 2019 Read More »
Producing a video involves essentially the same processes as producing a feature film. Although video projects tend to be of much smaller scale, the overall process is the same. The Stages of Video Production Producing video involves three stages: pre-production (the planning stage), production (shooting) and post-production (editing of the footage). Storyboarding is a part
Storyboarding: What it is and why it matters Read More »
I took the opportunity to attend IMPACT7 in Melbourne recently. It was only the second year held, and when I heard about the conference I was delightfully intrigued. Intrigued enough to register, book my flights and go along. It was an exciting experience: spending a day with researchers who are working hard to improve the
IMPACT7: Driving research impact Read More »
So you may know a thing or two about video editing. You may have commissioned someone to do some editing for you or your organisation, and you may even have edited something yourself using software like iMovie. Did you know that there are two sides to video editing? There’s the technical side and there’s the conceptual
Video Editing: Technical Versus Conceptual Read More »
We often get enquiries about the process and cost to produce video. The term “video” is bandied about so frequently, and it’s become an expectation of organisations and businesses to produce video content. That said, to produce a video that is good, is not simple. Of course, anyone can pull out a smartphone or off-the-shelf
It’s Never Just a Video Read More »
We are absolutely thrilled to be named a finalist in the 2018 Sydney City Regional Business Awards! It’s been a lot of work running the business, and – like any labour of love -, sometimes we forget to step outside and take stock of our own achievements. For us personally, we are usually behind the camera
Our Director Business Development recently attended the World Forum Disrupt event, DigiPublish Sydney 2018, and we are so glad she did! She learned plenty, and below are her top five takeaways from the conference… When I first heard about the event, I wasn’t sure of its relevancy to what we do. After all, we do publish
Lessons Learned: DigiPublish Sydney 2018 Read More »
Have you been lumped with the task of writing a script for a video, but you don’t know where to start? Not to fear – just keep reading and you’ll soon be on the right track. Just follow these basic steps, and check out our Resources page for any other info or templates that might
Writing a Video Script: 4 Basic Rules Read More »
As soon as we mention that we fly drones, people get excited! They often show a lot of interest and share a story about someone they know who owns a drone. More often than not it’s someone’s friend’s son or a friend from work. Surprisingly – or unsurprisingly – virtually everyone we speak to isn’t
Planning a Drone Shoot? Here are the Top Seven Questions to Ask Read More »
When we meet someone who is interested in producing video content, one of the first steps is to have them complete this briefing document. The document contains a range of questions that help us better understand what it is that your organisation wishes to achieve with the video, and in practical terms, how the video
Completing a Brief Read More »
