We often get enquiries about the process and cost to produce video.
The term “video” is bandied about so frequently, and it’s become an expectation of organisations and businesses to produce video content. That said, to produce a video that is good, is not simple.
Of course, anyone can pull out a smartphone or off-the-shelf DSLR camera and shoot some footage and use basic software to put something together. That can work. But, to produce something that really stands out, has impact and looks professional, takes good planning and professional execution.
Video production is complex. It involves the science (and art) of filmmaking, the ancient art of storytelling, the technical prowess to edit all the elements together, and the project management expertise to ensure that everything comes together on time and on budget.
A video is never just a video. It is a communication tool that can speak to your audience and drive behaviour change, and it is an asset that represents your organisation. Without good planning upfront, the chances are high that the end result will be less than favourable. Take the time to plan it right, and not only will you save time (and money), but you’ll have an asset that you can be proud of.
When a video is executed well it can be repurposed in a variety of ways. Here are some examples.
- Videos can be re-edited to create other videos: for example, sections from different videos can be combined to produce new videos.
- The voice and audio can be used as a narration, over which an animation can be added later.
- A video can be sliced up into shorter edits for social media channels and email campaigns.
- The audio can be used for a podcast or a radio spot.
Contact us to learn more about what is involved in producing a fine video that represents your organisation in the best light. When we produce video, we think about the bigger picture: helping ensure that your video is produced for a variety of purposes.
