Client
Echo IQ – an international medical technology company.
Brief
To produce a concise and scientifically-accurate animation to explain their revolutionary flagship product EchoSolv™.
It was important that the animation aligned with the brand, and that it was pitched appropriately to the target audience.
Target Audience
Cardiologists.
Solution
We collaborated closely with Echo IQ – working with the team to refine the script, and to come up with visuals that not only aligned with the brief, but which were achievable with the budget and timelines.
For this project, we used a mixture of pre-existing vector assets which we modified and animated, and we also utilised scientific imagery provided by the client. We added measurements and text on screen, and created smooth transitions to create a slick, scientific look. We also engaged an American voice over artist whose voice aligned with the professional, clinical feel we were aiming for, and we carefully selected background music that matched the feel of the animation.
Result
The animation was very well received by our client, meeting the brief, budget and timelines.
To find out more about this revolutionary technology, head over to the Echo IQ website.