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Want to connect with your audience? Use these three powerful ideas.

When you are producing media for your audience – be it video, a newsletter or podcast -, remember that you are creating a form of communication. The following three ideas are powerful in that they relate to all forms of communication. 1. Authenticity Being authentic is highly engaging. Consider this for your next video call,

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4 Tips To Work Remotely, Effectively: A Case Study

There are a lot of moving parts in video and animation production. There’s liaising with the client, brainstorming ideas for how to visually represent the concept, writing and re-writing scripts, storyboarding, shooting footage, storing footage, sharing assets such as logos, sharing edits across the team, selecting music, recording voice over, reviewing edits with the client,

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The Undeniable Power of Video: Harness it and share your knowledge with more people

There’s no denying the power of video. Video is ubiquitous, engaging and can be shared instantly around the world. It’s the perfect medium to use for sharing your knowledge with more people. We should know: we’ve been leveraging its power for years to help academics, researchers and scientists explain complexities in simple ways, and improve

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Animation: A fabulous format to deliver information (and is quarantine-compliant)

Everyone’s familiar with animation. It comes in many forms: 2-dimensional, 3-dimensional, stop-motion, motion graphics, ink, paint, sand, etc. (Yes, sand can be used in animation.) Not only is animation entertaining, but it’s a wonderful tool for explaining complex concepts and for visually illustrating processes. Plus, it’s COVID-19 compliant. That is, animation doesn’t require any shooting

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