Health intervention campaigns that are tailored for the audience tend to be more effective than those that are not.
Casting a Campaign: Catching a Demographics’ Attention Through Diversity Read More »
“Until recently, health education was seen as ‘beneficent’ by nature” states the French journal Sante Publique. However, recent ethical reflections on the methods and objectives of many behaviour change campaigns has revealed “a number of problems or abuses” that “often contradict…the very goal of health promotion.” Hence the quandary that arises when determining how to best
Health Communication Quandary: The Ethics of Presenting Behaviour Change Campaigns Read More »
ABSTRACT A meta-analysis conducted by the British Medical Journal into the “complex and contentious” nature of health communication interventions revealed that, while difficult to incorporate into routine clinical practice, they can be made workable by “using existing…frameworks as the basis for [their] development.” WORLD HEALTH, MADE WORKABLE The World Health Organization produced the Strategic Communications Framework for effective communications – an
Does the medical community have a responsibility to produce content that is not only accurate, but educational? People are increasingly searching for video content online regarding their own suspected or confirmed health conditions, and unfortunately a lot of that content comes from organisations or persons that have no affiliation with a professional society. A case
What is the medical community’s responsibility when it comes to producing content? Read More »
ABSTRACT A review from the Journal of Applied Behaviour Analysis concluded that, in today’s multimedia culture, “the use of video technology” is a “vital component” for disseminating health communication interventions. And, “in fact, some users may find the lack of video…aversive.” DISSEMINATING HEALTH COMMUNICATION INTERVENTIONS As the World Health Organization reports, “health communication is seen to have relevance for virtually every aspect of
We’ve been fortunate enough to travel the world several times now for our work. Along the way we learned a bunch of valuable lessons, which we thought we’d share with you. Hopefully you can learn from our mistakes without having to make your own! Whether you’re travelling exclusively for work or for pleasure, it’s completely
Top 5 Tips: How to Travel the World with Camera Gear Read More »
Have you ever experienced buying something on sale because it was cheap, but later realised that you would have been better off spending a little more to get exactly what you needed? It’s a strange situation. You feel like you’ve “bagged a bargain”, but looking back on the situation, the fact is that you didn’t
Re-Launching Our Website: A case study in value Read More »
