Producing a video can take a lot of effort. There’s the scripting component, presenting to the camera, shooting, and editing. After all the hard work, how will your audience find your content? This week we share a few tips to help you think through your publishing strategy. Step 1: Understand Your Audience Do you understand […]
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This week we share practical tips to help you steady your smartphone when you’re shooting your next video. By keeping your device stable while shooting, you will achieve far better results with your video content. What Is A Tripod? A tripod is a three-legged stand that is attached to your video recording device. They come in many
All About Tripods: An Essential Tool To Improve Your Videos Read More »
Against the backdrop of the COVID-19 pandemic and all the uncertainty it brought about, I managed to plan, produce and execute an ambitious project which had been an idea for many years. There were many hurdles and competing priorities, but in the end we got there. In this blog I share what I learned through
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2020 was a very strange year and everyone had to adapt in some way. For example, all face-to-face events were cancelled, modified or moved online. We believe that change creates opportunity. The move online has created space for all of us to reach beyond our traditional networks and into other cities, countries and industries. We now
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Tip 1: Customer Journey The “Customer Journey” is a well-established exercise used by marketers. In essence, it involves mapping out the journey that your ideal customer (or target audience) takes: from how they first find out about you, to their first contact with you, to working with you. Answer these questions:• Who is the target audience
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Along with COVID-19 has come the increased use of virtual meetings to share ideas, present information and update each other on the progress of our work. When hand gestures are used well, they can add to your presentation. However when used incorrectly, hand gestures can offend your audience. Here we share four tips to help
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In our regular newsletters we share our tips to help you present to camera with confidence, and produce higher quality videos yourself. Sign up for our fortnightly newsletter here. To view our newsletter archive, click on the links below.
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Along with the coronavirus pandemic came the challenge of continuing to work with each other, but with physical limitations. This has led to an upsurge in the use of video conferencing software such as Zoom. Until we have an effective vaccine – and even beyond its availability – video conferencing will continue to be a key
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When you are producing media for your audience – be it video, a newsletter or podcast -, remember that you are creating a form of communication. The following three ideas are powerful in that they relate to all forms of communication. 1. Authenticity Being authentic is highly engaging. Consider this for your next video call,
Want to connect with your audience? Use these three powerful ideas. Read More »
Video editing is an art form in itself and can take a long time to master, however with a few helpful pieces of advice you can master it sooner. Here are our four tips to help you with your video editing. Tip 1: Choose Your Software Will you edit on your smartphone, tablet or desktop? Do
4 Powerful Video Editing Tips: Helping You Master Video Editing, Faster Read More »
