Client
A pharmaceutical company based in the United States of America.
Brief
To produce an engaging animation that would educate clinical trial staff about their options to retain trial patients, and also inspire and motivate them.
Audience
Clinical trial site staff: doctors, nurses and other healthcare professionals participating in a particular set of clinical trials.
Solution
We collaborated closely with the client throughout all stages of animation production.
First we discussed the brief in detail, and then we reviewed internal scientific presentations to gain a deeper understanding for the project. Then, we drafted a script for the animation, which we refined after receiving feedback.
Once the script was approved, we moved into character design and storyboard development. Once the characters were selected and the storyboard was approved, we then arranged for a professional voice over to be recorded by an American voice over artist. Once this was finalised, we moved into the animation component: in which our animator drew the animated sequences to align with the storyboard and the timing of the voice over.
Once the animated sequences were complete, we then stitched them together into sequences, and added text on screen.
When the animation component was completed and approved, we added music and a professional sound designer created an original soundtrack. After these components were completed, we then finalised the video and received approval from the client. We then exported nine versions of the final video: one without captions, and eight in various languages: English, Korean, Traditional Chinese, German, Spanish, French, Italian and Portuguese.
Result
The client was thrilled with the final product! In fact, her feedback was, “[T]hat brought tears to my eyes! That is fantastic!!! And the … team is going to be super impressed.”