Best Practice Communication for Doctors: Engaging with women about the cervical screening test


Education, Health

 

Client

The Australian Department of Health in collaboration with NPS MedicineWise.

Brief

To produce two videos to educate general practitioners in best practice communication when discussing the cervical screening test. One video focused on consumers with a culturally and linguistically diverse background, and the other focused on consumers with intellectual disability.

Audience

General practitioners working in Australia.

Solution

We provided feedback on the draft scripts, and successfully planned and executed the two-day shoot. Our shoot involved our four-person crew: Director, Producer, DOP and Audio Recordist. During the shoot we liaised extensively with the client to ensure that appropriate language was used at all times, and we worked closely with the talent: which included an actor with intellectual disability. We provided all the editing including the additional elements of voice description, Interpreter voice over and captions.

Result

The client was very happy with the final result, and the videos are part of a toolkit for engaging under-screened and never-screened women in the national Cervical Screening Program. The videos reside on these web pages:

Women with disabilities

Women from CALD backgrounds, including women who have experienced female genital cutting.