Something I absolutely love about what I do is that I get to attend loads of conferences, workshops and other events. It’s really exciting to be in a room with like-minded people who are inspired and motivated to make great things happen. The Women of the Web conference in Sydney was no exception. Surrounded by
Producing video takes time and effort. It’s worth knowing where to invest your time for the best possible results. As with any project, the phrase “failing to plan is planning to fail” stands. The breakdown of time expenditure to produce a good video will vary depending on the type of video you’re producing. For example
It’s undeniable that video plays a large part in our lives these days. Every day we switch on our computers, look at our phones and scroll through pages and pages of content. Whether it’s news, updates from friends or an article of interest, it’s more than likely that a lot of that content includes video.
When I worked as a Clinical Research Associate in the pharmaceutical industry, one phrase followed me everywhere I went: “if it wasn’t documented it didn’t happen.” I apply the same principle to what we do in video. All too often we hear stories of organisations holding conferences and symposia where it seems that they’ve thought
The change the world has experienced in the last 25 years has been astronomical. The creation and proliferation of the internet has transformed how we communicate, how we interact and how we see ourselves in the world. With the rise of the internet we have seen the rise of information transference. Once only available to
We all love watching films, so it may come as no surprise that watching a video about a health topic tends to be far more engaging than reading a pamphlet or looking at a flip chart. In the Projecting Health project run by PATH, people in local communities in India worked with health professionals to
In a unique collaboration between a university and a content marketing specialist, a smoking cessation study achieved better results when the content was personalised for the study participants. The participants who received personalised content demonstrated higher rates of smoking cessation and an increase in healthier behaviour adoption compared to those participants who received generalised content. According
Since starting in my own business I’ve attended countless workshops, training days and learned so much that my brain constantly feels that it’s on the brink of getting full. And then, there’s more to learn! I love it. Several years ago I completed an intensive experiential business training program that focused on training business skills through games
We became a certified drone operator around 3 years ago and unfortunately, it seems imminent that a major collision will occur unless changes are made, and fast. There’s no doubt that drones have become increasingly popular and more accessible. It is estimated that over 50,000 people in Australia use drones recreationally, with just over 1,100
It’s a new year, which means it’s time to strategise. What goals do you want to achieve this year? Where do you want to be this time next year? We’re all accustomed to having a marketing strategy, but what about a video strategy? It’s pretty clear that video is prolific in its reach and effectiveness
