Client
University of Western Sydney.
Brief
To produce a suite of videos in which academics explain their areas of research, and the tangible outcomes and impact of that research.
Audience
Prospective students and academics interested in working at Western Sydney University.
Solution
We interviewed each academic about their area of research, and directed them to explain their research areas in as succinct a way as possible. We then incorporated b-roll footage into the edit, along with appropriately inspiring music, to help explain their respective areas of research. Each video ended in such a way to highlight the very real impact the research has and can have on society.
Result
Each video was well-received and only required minor amendments after the first (rough) cut. Under our direction, the academics interviewed were successfully capable of explaining their research and the outcomes, in a clear and succinct way. The use of b-roll also helped tell the story.